Coaching is proven to work when these two factors are present: The client is willing to grow, and there is a gap between where they are now and where they want to be. That is all that is necessary for you and your coach to solve problems, create a new life, turn a business around, double sales volumes and profitability, and design and implement a plan of action, or create whatever else is called for to ensure that you have what you need to get more of what you want.